TORRANCE, Calif. (November 9, 2007) – General Imaging, the worldwide exclusive licensee for GE digital cameras, has announced the addition of Pamida stores to the list of retailers carrying its products.

Pamida is now selling two models of the GE digital camera line at all of its stores: the A730 (MSRP $99.99) and the E1030 ($199.95).       

“We’re thrilled to have GE cameras available in Pamida stores,” said Hiroshi “Hugh” Komiya, chairman and CEO of General Imaging.  “Pamida is another very important member of our retail team.”

Pamida is a regional retailer focused on bringing value and convenience close to home in small communities.  Headquartered in Omaha, Neb., the company operates 214 stores throughout 16 states, primarily in the Midwest.  Pamida carries a wide variety of merchandise including apparel, home electronics, domestics, seasonal items, toys, housewares, and grocery offerings, and features top-quality name brands.  In addition, the company operates pharmacies in 128 retail stores and offers free prescription mail-out service throughout all Pamida markets.  Pamida is an affiliate of Sun Capital Partners, Inc.

“Pamida is a quality retailer with a great reputation for serving its customers,” said Rene Buhay, General Imaging’s senior vice president of sales and marketing for the Americas.  “We look forward to a successful, long-term relationship.”

Laurie Wharton, vice president, general merchandise manager of home, home entertainment and seasonal for Pamida, said “Pamida is committed to providing our customers with a quality product at an exceptional value. Our new relationship with General Imaging allows us to offer our customers an exciting new line of cameras at a very affordable price.”   
All GE cameras boast sleek and intuitive design, as well as an array of popular, advanced functions as standard features, including face detection, image stabilization, red-eye removal, 1600 ISO sensitivity, and panorama stitching – all of which are embedded in the camera.  Panorama stitching is proving to be an especially popular feature, allowing the user to join three images together seamlessly to take in landscapes and other wide vistas.

GE cameras also offer movie mode, continuous-shot mode, and a variety of special scene modes – all at prices far less than many of their competitors.

The GE A730 includes features one would expect from a much more expensive camera, including 7 megapixels of resolution, a 3x zoom, and a 2.5-inch LCD screen.  The E1030 has 10 megapixels, a 3x zoom and a 2.7-inch LCD screen. 

An independent new company based in Torrance, Calif., General Imaging unveiled eight cameras on March 8 during PMA 07, the leading industry photographic trade show in Las Vegas.  More information about the entire line of GE cameras is available at www.ge.com/digitalcameras.

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