General Imaging

Jason Wu Fall & Winter Collection Debut

Backstage at the Jason Wu Fall/Winter 2010 Collection was a bustle of inexplicable energy, gorgeous models, an army of hair and make-up artists not to mention, breathtaking one-of-a-kind designs by the celebrated young designer himself. Lights, cameras, thumping music, and the who’s who of the fashion elite kicked off the highly anticipated Fall/Winter 2010 Collection for Jason Wu.


It was here that Jason personally introduced his latest collaboration with General Imaging, the exclusive worldwide licensee of GE digital cameras, on an almost 18-month project to launch the inspiring new collection of CREATE by JASON WU cameras. Exclusive colors and fabrics, including leather, were selected and styled by Wu and were unveiled two weeks later at the camera industry’s International Photo Imaging (PMA) show in Anaheim, California.


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