About Us

General Imaging Company was founded in 2006 and operates under the guiding principal of bringing innovative, quality products to market that are highly affordable and easy to use. Building on the strength of global manufacturing partnerships that include innovative design teams and leading-edge optics, General Imaging is uniquely poised to bring unique new products to market that are a perfect blend of technology and unmatched value. Under the accomplished leadership of GIC's executive management team, the company consistently brings cutting edge technology and affordable, innovative products to a variety of retail channels and industry partners all over the world.

Headquartered in Los Angeles, GIC has continued to expand and open offices in Tokyo, Hong Kong, London, Germany and Latin America over the last 5 years that fulfill the company's worldwide distribution initiatives. General Imaging remains committed to being a company that is extraordinarily nimble and responsive to not only current market demands, but future technology growth and product development. Furthered by a unique understanding of today's consumers and their evolving lifestyles and demands, GIC's passion to develop the next generation of digital optical products that change the way we interact with technology remains at the forefront.

This commitment to excellence, combined with quality and value is demonstrated in the GE digital camera brand, of which General Imaging is the worldwide exclusive licensee. The GE brand of digital cameras is the fastest growing mid-tier brand in the US and has continued to increase in shelf space year over year within major, nationwide retail chains with GIC's sales and marketing initiatives and direction.

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