General Imaging

General Imaging Opens E-Commerce Site GE Digital Cameras

Date: 2009-11-18
General Imaging Opens E-Commerce Site for GE Digital Cameras
Redesigned web site features online store, multimedia demos,
and photography hints and tips

TORRANCE, Calif. (Nov. 18, 2009) – When shopping for the latest digital camera this season, skip the holiday crowds and log on to the newly redesigned General Imaging web site, a one-stop resource for the GE brand of digital cameras featuring a new online store. The web site at www.general-imaging.com or www.ge.com/digitalcameras offers a shopper’s paradise, in addition to a wealth of information about how to take great photos and preserve precious memories for years to come. As the worldwide exclusive licensee for GE digital cameras, General Imaging offers more than 10 digital camera models, all with the latest features at an exceptional value, for the family memory keeper, advanced shutterbug or photo-snapping adventurist.

GE digital cameras are organized in the online store based on how you take pictures. With a camera virtually suitable for every kind of photographer, the right model is easy to find. Whether you are looking for the Smart Series, ideal for beginning photographers or those looking for a great value, the Power Series, which offers advanced intuitive features, or the Active Series with a compact and waterproof design, the new General Imaging web site lets you find the perfect match for your needs.

“Our new online store opens up a new avenue to purchase the latest GE branded digital cameras,”says Paul Meyhoefer, General Imaging’s vice president of Marketing and Product Planning. “The online store includes exclusive GE models not found in traditional retailers, stylish designs, multiple color options and more importantly, easy to use features that make picture-taking a snap."

In addition to offering a quick and easy way to buy GE branded digital cameras, the new General Imaging web site also includes helpful tips for taking better pictures, from “The Rule of Thirds,” and using lines, to how to capture that perfect shot of the kids.  

About General Imaging

Based in Torrance, Calif., General Imaging is the worldwide exclusive licensee for GE branded cameras. Unveiling its first cameras in March 2007, General Imaging has set a new precedent for high-quality, feature-rich cameras that offer excellent value.

For more information about the entire line of GE brand digital cameras or to browse the online store, please visit www.ge.com/digitalcameras.

Media Contacts: 

Josie Lee   Jamie Ernst  
Brodeur Partners  Brodeur Partners
602-224-4051 602-224-4046  
jlee@brodeur.com  jernst@brodeur.com