General Imaging

GE digital cameras continue to grow presence with move into Longs Drug

Date: 2008-09-18

TORRANCE, Calif. (September 18, 2008) – General Imaging, the worldwide exclusive licensee for GE digital cameras, announced today that it is expanding its presence in the chain-drug category, adding West Coast-based Longs Drug to its growing list of retailers carrying the camera line.

Under the agreement, Longs stores will stock three models – the A730 Black, the A835 Black and the A1030 Red – beginning in late October.

“Longs Drug stores have a long and storied history in the Western United States, with high visibility in many key markets,” said Hiroshi “Hugh” Komiya, Chairman and CEO of General Imaging. “We’re delighted to add such an important retailer to our team.”

Founded in 1938 by brothers Joe and Tom Long, Longs operates 521 stores in California, Hawaii, Nevada and Arizona. The company is headquartered in Walnut Creek, Calif.

Rene Buhay, General Imaging’s Senior Vice President of Sales and Marketing for the Americas, agreed with Mr. Komiya. “Working with Longs will allow us to reach many more consumers in the food and drug channel. Adding Longs is a key part of our continuing effort to expand GE-branded cameras throughout the retail environment of North America.”

Longs is the second major chain-drug retailer to add GE cameras to its inventory this year. In January General Imaging announced the addition of the 6,100-store Walgreen’s chain to the list of retailers carrying its digital cameras and accessories.

The A730 offers 7 megapixels of resolution, a 3x zoom, and a 2.5-inch LCD screen. The A835 features 8 megapixels, and the A1030 has 10 megapixels.

About General Imaging  
Based in Torrance, Calif., General Imaging is the worldwide exclusive licensee for GE branded cameras. Since its unveiling in March 2007, General Imaging has set a new precedent for high-quality, feature-rich cameras that offer excellent value.

All GE cameras boast sleek and intuitive design, as well as an array of popular, advanced functions as standard features, including face detection, image stabilization, red-eye removal, and panorama stitching – all of which are embedded in the camera. Panorama stitching allows users to “see the bigger picture” by joining three images together seamlessly to take in landscapes and other wide vistas.

The 2008 lineup of GE cameras are among the first on the market to include blink detection and smile detection features, ensuring that the user captures just the right moment when taking shots of people. Among the company’s latest models is the E1050TW, GE's first foray into touch-screen technology, high-definition video capture and direct-to-TV HDMI connectivity.

For more information about these features and the entire line of GE brand digital cameras, go to http://www.ge.com/digitalcameras