General Imaging

First GE Digital Camera Incorporating High Performance CMOS Technology

Date: 2012-01-09

First GE Digital Camera Incorporating High Performance CMOS Technology

Now Available

PEPCOM DIGITAL EXPERIENCE! AT CES, LAS VEGAS, Jan. 9, 2012 – General Imaging (GIC), exclusive licensee of GE branded digital cameras, announced today the availability of the GE E1410SW, the brand’s first camera featuring advanced AptinaTM A- PixTM CMOS pixel technology. The E1410SW delivers distinct performance-enhancing features to the GE camera line including: increased shutter speed; continuous high- speed shooting (10 frames per second); full-resolution, high-performance 1080p HD video recording; and improved High Dynamic Range to name a few.

“Our research shows that consumers want to take advantage of advanced features to capture high quality photos, but don’t necessarily want to learn every aspect of photography to do so. The E1410SW meets that demand head on,” said Paul Meyhoefer, vice president of marketing and product planning, GIC. “This new camera incorporates AptinaTM ApixTM CMOS technology, is easy to use and offers high performance features in a sleek design that even today’s best mobile phone cameras can’t compete with.” 


GE E1410SW Power Series
The ideal “go anywhere camera,” the ultra-compact GE E1410SW boasts 14 megapixels, 10X optical zoom and is housed in a sleek and stylish design measuring only .7-inches thick. With AptinaTM A-PixTM CMOS pixel technology and increased shutter speed, the E1410SW can capture sharp, multi-burst photos. The camera features a large 3-inch LCD, powerful long zoom and 28mm wide-angle lens accompanied by optical image stabilization and enhanced light sensitivity, which provide the best quality still images plus the ability to take advanced, high- performance 1080p Full-HD video. The E1410SW is offered in black, brown, red and champagne and will ship nationwide in January for an unbeatable MSRP of $159.99.

About General Imaging
Based in Gardena, Calif., General Imaging is the worldwide exclusive licensee for GE branded digital cameras. Unveiling its first cameras in March 2007, General Imaging has set a new precedent for high-quality, feature-rich cameras that offer excellent value, including the industry’s first point-and-shoot camera with a retractable USB plug. For more information about the entire line of GE brand digital cameras or to browse the online store, please

Jamie Ernst
Brodeur Partners, for GIC US