General Imaging

GE Digital Cameras Earn Five VGP Awards

GE Digital Cameras Earn Five VGP Awards

Date: 2011-12-06

GE Digital Cameras Earn Five 2011 Awards in Japan’s Prestigious Digital Camera Visual Grand Prix

Power, Power PRO, Active and Smart Series cameras recognized for their outstanding performance and value

GARDENA, Calif. (Dec. 6, 2011) – General Imaging (GIC), exclusive licensee of GE branded digital cameras, received five Awards in the 2011 VGP Digital Camera Grand Prix, a consumer products guide book published in Japan. Five cameras were honored for their performance, features and value including: the GE Power Pro Series PJ1, GE Power Series E1450W, GE Active Series DV1, GE Smart Series A1456W, and C1433.

Major home electronics retailers, photographers and audiovisual critics comprised the prestigious panel of VGP judges. The panel selected the five award winning GE Digital Cameras from among more than 450 camera entries and 80 companies. Last year, two of the brand’s cameras received 2010 VGP honors.

"The VGP Awards are a time-­‐honored tradition in Japan. To have five of our GE cameras receive recognition this year again is further testament to the advanced technology, ease of use and outstanding value we bring to the digital camera market,” said Paul Meyhoefer, vice president of marketing and product planning, GIC.

Award-­‐Winning GE Digital Cameras 


Power PRO Series PJ1
2011 Summer Gold VGP Award: Compact & Multi-­‐Functional Year 2011 Award Winner: Compact & Multi-­‐Functional

The GE PJ1 features PICO Projection technology, enabling users to project their pictures and HD videos onto virtually any surface with the touch of a button. This high performance point and shoot camera is equipped with 7X optical zoom, 14 megapixel resolution, optical image stabilization and 720p HD movie recording capabilities for an MSRP of $279.99.


Power Series E1450W
2011 VGP Award: Compact Li-­‐ion Battery

The GE 1450W features an ultra-­‐slim, aluminum design, combined with intelligent features that make it the ideal choice for a powerful, compact point and shoot. Equipped with a 28mm wide angle, long zoom lens, as well as HD video and image stabilization, the E1450W is available for an MSRP of $119.99.


Active Series DV1
2011 VGP Award: Snap/Movie Camera

A pocket-­‐sized shock and waterproof handheld 1080p HD digital camera, the GE DV1 features a built-­‐in flip out USB plug to instantly connect and upload HD videos and photos. It is available in a rainbow of colors at select online and in-­‐store retailers at for MSRP of $129.99.


GE Smart Series A1456W
2011 Gold VGP Award: Compact/Entry Level/AA Battery

The GE A1456W offers performance and value with a 28mm wide angle lens, 5X optical zoom, Pan-­‐Capture Panorama and High Dynamic Range, in addition to standard, advanced features including Image Stabilization; Smile, Face and Blink Detection; Face Auto Exposure and Auto Scene Detection. This feature-­‐rich digital camera is offered at an MSRP of $89.99.


GE Smart Series C1433
2011 Gold VGP Award: Compact/Entry Level/AA Battery

Designed to be budget-­‐friendly, the GE C1033 is packed with top of the line features and technologies found in pricier models. It offers features such as Image Stabilization, Face Detection and Red-­‐eye Removal, as well as 10 megapixels, 3X optical zoom, and operates on standard AA batteries. It’s for an MSRP of $79.99.

About General Imaging
Based in Gardena, Calif., General Imaging is the worldwide exclusive licensee for GE branded digital cameras. Unveiling its first cameras in March 2007, General Imaging has set a new precedent for high-­‐ quality, feature-­‐rich cameras that offer excellent value, including the industry’s first point-­‐and-­‐shoot camera with a retractable USB plug. For more information about the entire line of GE brand digital cameras or to browse the online store, please visit

Jamie Ernst
Brodeur Partners, for GIC US