General Imaging

GE Digital Cameras Take Off for the Connected Traveler Technology Showcase

Date: 2011-05-23

Enhancing the travel experience with a suitcase full
of highly functional, on-the-go features

Connected Traveler Technology Showcase, San Francisco – May 23, 2011 – General Imaging (GIC), the exclusive worldwide licensee of GE branded digital cameras, has packed its bags and is taking its show on the road, presenting its complete, feature-packed 2011 line-up of cameras at the Connected Traveler Technology Showcase tonight. The event takes place from 5:00 p.m. to 8:00 p.m. at Jillian’s in San Francisco.

From the ultra-powerful GE X500 bridge camera, to the pocket-sized, waterproof DV1 and the conveniently built-in USB plug of the J1470S, GE Digital Cameras serve as the perfect companion for today’s travelers, making it easy and efficient to capture and share precious moments while on the go. “Our diverse 2011 line of GE Digital Cameras offers travelers the most convenient features that make it easy to capture and share pictures at home and away,” said Paul Meyhoefer, General Imaging’s vice president of Marketing and Product Planning. “We strive to enhance the traveling experience by providing consumers with easy-to-use, reliable, highly functional and intuitive cameras, all at a great value.” 


GE Active Series – DV1
The colorful, pocket-sized and waterproof GE DV1 features a convenient, built‐in flip out USB plug for instantly connecting and uploading HD videos and photos. With full HD 1080p movie recording capabilities, combined with a highly durable exterior, the DV1 is not only waterproof to 16 feet, but shockproof and dustproof which makes this video camera perfect to take anywhere. For an MSRP of $129.99, consumers can choose from an array of vivid colors including aqua blue, citrus orange, lime green, red velvet and graphite gray.

GE Power Pro Series – X500
As easy to use as most point-and-shoot cameras, the GE X500 is an outstanding value with many of the most popular and advanced features found in larger, more expensive SLRs. This highly popular, second generation camera features an Electronic View Finder, 16‐megapixels, Optical Image Stabilization, and a powerful 15X optical zoom and 27mm Wide Angle Lens for clear, crisp pictures that bring you closer to the action. Advanced features like Shutter and Aperture Priority Modes; High Dynamic Range and Smile, Blink and Face Detection to name a few; make the GE X500 an extreme value at an MSRP of $149.99. The X500 is available in black and in white.

GE Power Pro Series – PJ1
Gone are the days of huddling around the LCD screen to share pictures of your travels! The GE PJ1 features PICO Projection technology, enabling users to project their pictures and videos onto any flat surface at the touch of a button. The high performance point and shoot camera is equipped with 720p HD movie recording capabilities, 7X optical zoom, 14 megapixel resolution and optical image stabilization for an MSRP of $279.99.

GE Power Series – E1680W
This highly portable camera is an ideal choice for traveler’s looking for power and performance, minus the excess bulk of heavy duty cameras. The GE E1680W is among the slimmest models available offering 8X optical zoom. Its thin profile and aluminum chassis is fully loaded with advanced features, including the ability to film high‐definition movies and playback via HDMI connection, 16‐megapixel resolution for incredible clarity, and 28mm wide angle lens. Optical Image Stabilization, Auto Scene Detection, and a large three‐inch LCD screen make the E1680W even easier to use. This addition to the GE Power Series is available now in black, silver and red colors for an MSRP of $159.99.

GE Power Series – E1450W
An ultra-slim aluminum design, combined with intelligent, intuitive features makes the GE E1450W an easy choice for a powerful, compact point and shoot. HD video, a 28mm wide angle lens and image stabilization enhance the user experience and capture the full impact of subject, scenery and landscapes. With 14‐megapixel resolution, 5X optical zoom, 2.7‐inch LCD screen, Pan‐Capture Panorama and rechargeable Li‐ion battery; this camera is an irresistible value for an MSRP of $119.99. It is available in black, silver and red.

GE Smart Series – J1470S
The convenience of a built-in, flip‐out USB plug in the GE J1470S makes sharing photos and charging your camera on the go easier than ever before. The GE J1470S offers an impressive 14 megapixels of resolution, a powerful 7X optical zoom lens, the ability to capture HD video with 720p resolution, Pan‐Capture Panorama for seamless wide angle shots, and a large 3.0‐inch LCD screen. It also includes all of the advanced features that make GE’s Smart Series cameras an unbeatable value for an MSRP of $119.99.

GE Smart Series – A1456W
The GE A1456W stays true to the GE Digital Camera brand promise and delivers even more value. The 14 megapixel A1456W boasts an all new 28mm wide angle lens, 5X optical zoom, Pan‐Capture Panorama and High Dynamic Range, in addition to standard, advanced features including Image Stabilization; Smile, Face and Blink Detection; Face Auto Exposure and Auto Scene Detection. With a 2.7‐inch LCD screen, this feature‐rich digital camera is available for an MSRP of $89.99 in black, silver and red.

GE Smart Series – C1433
The highly affordable GE C1433 is equipped with an exceptional 14 megapixels of resolution for even crisper pictures, making it ideal for anyone seeking advanced digital camera features at a phenomenal value. The C1433 includes 3X optical zoom; Image Stabilization; Smile, Blink and Face Detection; Panorama Stitching and Red‐Eye Removal. The GE C1433 is available for $79.99 in black, silver and red. 

About General Imaging
Based in Gardena, Calif., General Imaging is the worldwide exclusive licensee for GE branded digital cameras. Unveiling its first cameras in March 2007, General Imaging has set a new precedent for high-quality, feature-rich cameras that offer excellent value, including the industry’s first point-and-shoot camera with a retractable USB plug. For more information about the entire line of GE brand digital cameras or to browse the online store, please visit

Media Contacts:
Jamie Ernst       
Brodeur Partners, for GIC