General Imaging

New GE Smart Series Digital Cameras Offer Advanced Features with Unmatched Value

Date: 2011-01-05

General Imaging brings feature‐packed GE Smart Series cameras to market including the new GE J1470S with second generation built‐in, flip‐out USB plug  

DIGITAL EXPERIENCE! AT CES, LAS VEGAS, Jan. 5, 2010 – General Imaging (GIC), the exclusive worldwide licensee of GE Digital Cameras, today unveiled the latest additions to its Smart Series line of affordable cameras, continuing to provide consumers with some of the most practical and reliable point‐and‐shoot digital cameras in the market. The budget‐friendly and feature‐packed GE J1470S, GE A1456W and GE C1433 each make it easier than ever to capture and share your favorite moments.

“Consumers are focused now more than ever on making smart, sound decisions, putting more of an emphasis on value without compromise,” said Paul Meyhoefer, vice president of marketing and product planning, GIC. “As the fastest growing mid‐tier camera brand, our line of GE Digital Cameras answers this need without sacrificing quality or performance. Our Smart Series digital cameras make it easy to take brilliant pictures with a highly attractable and affordable price point continuing with the legacy and trusted brand promise of GE consumer products.”

GE Digital Cameras: A blend of performance and smart features that give the everyday photographer more  

  • J1470S
    The convenience of a built‐in, flip‐out USB plug in the GE J1470S makes sharing and charging easier than every before. Having delivered the industry’s first point‐and‐shoot camera with a retractable USB plug last year, General Imaging perfects this feature for 2011, making sharing and uploading photos simple and convenient as well as charging the GE J1470S on the go. Eliminating the need for USB cables and adapters makes accessories a thing of the past. The GE J1470S also offers an impressive 14 megapixels of resolution, a powerful 7X optical zoom lens to bring you closer to the action, the ability to capture HD video with 720p resolution, Pan‐Capture Panorama for seamless wide angle shots, and a large 3.0‐inch LCD screen. It also includes all of the advanced features that make GE’s Smart Series cameras an unbeatable value for an MSRP of $119.99. The GE J1470S will be available in March in black, silver and red colors.
  • A1456W
    The A1456W stays true to the GE Digital Camera value proposition as it maintains many of the same intuitive features as its predecessor, and even more value. The 14 megapixel A1456W boasts an all new 28mm wide angle lens, 5X optical zoom, Pan‐Capture Panorama and High Dynamic Range, in addition to standard, advanced features including Image Stabilization; Smile, Face and Blink Detection; Face Auto Exposure and Auto Scene Detection. With a 2.7‐inch LCD screen, this feature‐rich digital camera is offered at an MSRP of $89.99 and will be available in March in black, silver and red colors.
  • C1433
    2011 brings with it new highly affordable entry level models as the GE C1433 is equipped with an exceptional 14 megapixels of resolution (increased from 12 megapixels in last year’s model) for even crisper pictures, making it ideal for anyone seeking advanced digital camera features at a phenomenal value. The C1433 includes 3X optical zoom; Image Stabilization; Smile, Blink and Face Detection; Panorama Stitching and Red‐Eye Removal. The GE C1433 will enter the market at an MSRP of $79.99. The C1433 will be available in black, silver and red colors in late January.

About General Imaging
Based in Gardena, Calif., General Imaging is the worldwide exclusive licensee for GE branded digital cameras. Now delivering its fifth generation of digital cameras, General Imaging has set a new precedent for high‐quality, feature‐rich cameras that offer excellent value, including the industry’s first point‐and‐shoot camera with a retractable USB plug. For more information about the entire line of GE Digital Cameras, please visit www.ge.com/digitalcameras/US.

 

Media Contact:  

Jamie Ernst
Brodeur Partners
602‐224‐4046
jernst@brodeur.com