GARDENA, Calif. (June 16, 2010) – General Imaging (GIC), exclusive licensee of GE branded digital cameras, has received two Gold Awards in the 2010 Summer VGP Digital Camera Grand Prix, a consumer products guide book published in Japan. The compact GE E1486TW and GE C1033 digital cameras each received honors for their outstanding performance and value.

The prestigious panel of VGP judges, comprised of major home electronics retailers, photographers and audiovisual critics, praised General Imaging’s expertise in developing “high performance cameras at an economical price.”

The GE E1486TW and GE C1033 were also recognized for their visual appeal. The panel selected the two award winning GE cameras from among more than 450 camera entries and 80 companies.

GE 1486TW: “You may be attracted by the economical price, but you can’t miss with the great functionality.” – Summer VGP Digital Camera Grand Prix

For photographers looking for more power and performance at an affordable price, the GE E1486TW is among the thinnest 8X optical zoom cameras available. Featuring an innovative touch screen control, the E1486TW puts form and function at your fingertips, where a simple swipe lets you scroll through recent shots and to zoom and out. At only .83 inches thick, the GE E1486TW is loaded with highly‐coveted features, including the ability to record high‐definition movies, Optical Image Stabilization to ensure great pictures, 14‐megapixels of resolution for incredible clarity, and a large 3‐inch LCD screen. The E1486TW is available in black, red and silver for a suggested retail price (SRP) of $179.99.

C1033: “This model not only has the full basic functions, but also a stylish body. It provides surprisingly great cost and performance in this price range.” – Summer VGP Digital Camera Grand Prix

The new GE C Series cameras are designed to be budget-friendly, yet packed with top of the line features and technologies found in pricier models such as electronic image stabilization, face detection and red-eye removal.  The C1033 offers 10 megapixels, 3X optical zoom, and operates on standard AA batteries. Available in black, silver and red, the C1033 is available for an SRP of $69.99.

About General Imaging

Based in Gardena, Calif., General Imaging is the worldwide exclusive licensee for GE branded digital cameras. Unveiling its first cameras in March 2007, General Imaging has set a new precedent for high-quality, feature-rich cameras that offer excellent value.

For more information about the entire line of GE brand digital cameras or to browse the online store, please visit www.ge.com/digitalcameras.

Media Contacts:

Josie Lee                                                                                                                                  
Brodeur Partners, for GIC                                  
602-224-4051                                                                                     
jlee@brodeur.com                                                  

Jamie Ernst
Brodeur Partners, for GIC
602-224-4046
jernst@brodeur.com   

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