Imaging Unveils Extensive New Line-Up of 2010 GE Digital Cameras
With advanced features, power and style, GE digital
cameras offer something for everyone; from aspiring photographers to everyday
shutterbugs, and now the fashion enthusiast!
BOOTH 2240 at PMA 2010, ANAHEIM, Calif.
(Feb. 21, 2010) – General
Imaging (GIC), the exclusive licensee of GE digital cameras, today
announced the complete 2010 line-up of cameras offering innovation in features
and design, and an optimum balance between technology, style and functionality.
From everyday photographers to picture-taking-fanatics and even the style
conscious shutterbug, General Imaging offers an array of cameras for every need
at an exceptional value.
“We have done extensive research into
what consumers want and need from their digital cameras, and simplicity is key
in helping them take great pictures,” said Paul Meyhoefer, General Imaging’s
vice president of Marketing and Product Planning. “Our 2010 family of GE
branded digital cameras is feature-packed, yet easy-to-use, offering consumers
more value at a remarkable price.”
THE 2010 GE DIGITAL CAMERA LINEUP –SOMETHING FOR EVERYONE AND MORE TO DISCOVER
In a related
announcement, General Imaging unveiled today Create by Jason Wu, a unique line
of point-and-shoot cameras resulting from its exclusive collaboration with
talented fashion designer Jason Wu. Available in a variety of metal or leather
colors, Create by
Jason Wu is a line of fashion forward cameras inspired by Jason’s
love of details and style. More
importantly, the camera focuses on simplicity and effortless picture
taking. The cameras feature
one-touch buttons to record videos, take pictures and easily delete photos. The
Create collection includes built-in memory, battery, a retractable USB
connector, and software for automatic backup and playback of pictures and
video. Create will be available next month for suggested retail prices (SRPs)
ranging from $179.99 to $229.99 depending on model, built-in memory and camera
Series – G5WP
The waterproof G5WP features a sturdy metal design and 4X
internal zoom lens to capture amazing pictures or video
shots whether your adventures take you far away, underwater or keep you close to
home. With 12.2 megapixels you can be assured of striking enlargements of your
favorite underwater photos. The G5WP will be available in graphite gray,
raspberry red and ocean blue in late Q2 for a SRP of $179.99.
GE Power Pro
Series - X5
General Imaging moves beyond point-and-shoot technology with
the new X5. It defines the Power Pro Series with the latest in intuitive
high-tech features all captured in a professional, easy to use design. Optical
image stabilization and a powerful 15X zoom put you closer to the action to
take photos like a pro. The X5 also touts ISO 3200 and a 28mm lens. The X5 will
be available in Q2 for a SRP of $149.99.
Series – E1486TW and E1480W
For focused photographers looking for more power and
performance at an affordable price, the GE E1486TW and E1480W are the latest
additions to the Power Series. Unveiled last month at CES 2010 , the E1486TW
and E1480W are loaded with highly‐coveted features, including the ability to
film high‐definition movies, Optical Image Stabilization to insure great
pictures, 14‐megapixels of
resolution for incredible clarity, and a large 3‐inch LCD screen. The cameras
also offer an amazing 8X optical zoom, which is unprecedented compared to other
models in a similar price range. At only .83 inches thick, the cameras are one
of the slimmest offering 8X optical zoom performance in the market. The E1480W
will be available in Q2 for a SRP of $149.99, and the E1486TW will be available
later this quarter for a SRP of $179.99. Both are available in black, red and
Series - J1455
The all new J1455 digital camera offers an exceptional value
for anyone looking for the latest camera features to help them take better
pictures. It features an impressive 14.2 megapixels of resolution and 5X
optical zoom lens, along with image stabilization for high quality and vivid
images at the tip of your finger. The J1455 will be available in black, silver and
red among other colors in Q2 for a SRP of $129.99.
Series C1033 and C1233
General Imaging’s new C Series cameras are designed to be
budget-friendly, yet feature-packed with top of the line technologies found in
pricier models such as electronic image stabilization, face detection and
red-eye removal. The C1233 and
C1033 will be available in black, silver, red and other colors. The C1233 will
be available in Q2 for a SRP of $59.99 and the C1033 in Q3 for a SRP of $69.99.
Series - A1255 and A1455
Last month, General Imaging introduced the A1255 and A1455,
two dependable and stylish cameras with intuitive features that make beautiful
photography accessible. Part of its smart value series, each camera offers 5X
optical zoom and a 2.7-inch LCD screen to easily preview your shots. The GE
A1255 is a robust camera that features 12 megapixels of resolution, for a SRP
of $89.99. For the everyday photographer who seeks even greater high-resolution
detail the GE A1455 offers 14 megapixels of resolution for crystal clear
enlargements at a SRP of $99.99. Both cameras will ship this spring, and are
available in a variety of colors including black, silver and red.
Advanced features are standard in all 2010 GE digital cameras some of
which include Pan-Capture Panorama for seamless, wide-angle shots and Auto
Scene Detection for sharp, vibrant pictures in virtually any setting. Visit the
GIC booth at PMA 2010, Anaheim to learn about the new 2010 line up.
Based in Torrance, Calif., General
Imaging is the worldwide exclusive licensee for GE branded digital cameras.
Unveiling its first cameras in March 2007, General Imaging has set a new
precedent for high‐quality, feature‐rich cameras that offer excellent value.
For more information about the
entire line of GE brand digital cameras, please visit www.ge.com/digitalcameras/