Imaging Unveils Exclusive ‘Create by Jason Wu’ Camera Collection
perfect blend of fashion and simplicity in a new breed of camera
BOOTH 2240 at PMA 2010, ANAHEIM, Calif. (Feb. 21, 2010) –General Imaging (GIC),
exclusive licensee of GE branded digital cameras, today unveiled “Create by
Jason Wu,” the result of a year-long exclusive collaboration with one of
today’s leading fashion designers, Jason Wu, to develop a unique collection of
point-and-shoot cameras. Create represents a technical evolution in how
consumers take pictures, with simplicity at the forefront and introduces Jason
Wu’s timeless style and luxurious detailing to the world of digital cameras.
The Create collection is available in a variety of custom metal and
leather colors, selected by Wu. Create seamlessly blends his rich sense of
style with the latest camera technology. Create has one-touch operation to
record videos, take pictures and easily delete photos, eliminating the need to navigate
through cumbersome menus and screens.
Compatibility and connectivity issues are also a thing of the past with
Create. The camera is equipped with built-in memory and has a retractable USB
plug for convenient transfer or viewing of photos and videos on laptops,
desktop computers and televisions with USB ports. The camera’s built-in battery
charges easily via a USB plug or the optional wall adapter that is included.
Create’s built-in software enables automatic backup and playback of pictures
and video on PC’s. Create is also compatible with iPhoto for Mac users.
“Our in-depth research told us that consumers ultimately want
simplicity when buying a digital point-and-shoot camera,” said Paul Meyhoefer,
General Imaging’s vice president of Marketing and Product Planning. “They want
to take great photos when they are out with their friends and family without
the frustration of worrying about camera settings being right or risk missing
out on capturing their precious memories. Jason brought a sense of fashion to
these cameras and gave them aesthetic appeal, which in conjunction with our
technical expertise for ease-of-use makes this collection a major departure
from anything else in the market.”
Jason Wu is the
27-year-old designer who gained international recognition for dressing First
Lady Michelle Obama and his countless loyal clients and celebrities including
Diane Kruger, Natalie Portman, and Drew Barrymore, among others. Create by Jason Wu includes
distinctive accessories that echo Wu’s signature style and love of luxurious
details. Accessories include a designer leather camera case; soft, microfiber
camera pouch that doubles as a lens cleaning cloth; and elegant wrist and neck
straps for the camera.
Pricing and Availability
Create by Jason Wu comes standard with 4GB of built-in internal memory,
12 Megapixels of resolution, 3X Zoom and 2.7” LCD at an SRP of $179.99. An 8GB
model is available at a suggested retail price (SRP) of $229.99. Both models
include the collection accessories as a bundle. Create metal colors are
available in white, black, gold, red, yellow, blue and green. Create leather colors are available in
white, black and gray. For retailers and online sales visit www.ge.com/digitalcameras
About General Imaging
Based in Gardena, Calif., General Imaging is the worldwide exclusive
licensee for GE branded cameras. Unveiling its first cameras in March 2007,
General Imaging has set a new precedent for high-quality, feature-rich cameras
that offer excellent value.
For more information about the entire line of GE brand digital cameras
or to browse the online store, please visit www.ge.com/digitalcameras.