Imaging Unveils Exclusive ‘Create by Jason Wu’ Camera Collection
blend of fashion and simplicity in a new breed of camera
BOOTH 2240 at PMA 2010, ANAHEIM, Calif. (Feb. 21, 2010) –General Imaging
exclusive licensee of GE branded digital cameras, today unveiled “Create
Jason Wu,” the result of a year-long exclusive collaboration with one of
today’s leading fashion designers, Jason Wu, to develop a unique
point-and-shoot cameras. Create represents a technical evolution in how
consumers take pictures, with simplicity at the forefront and introduces
Wu’s timeless style and luxurious detailing to the world of digital cameras.
The Create collection is available in a variety of custom metal and
leather colors, selected by Wu. Create seamlessly blends his rich sense
style with the latest camera technology. Create has one-touch operation
record videos, take pictures and easily delete photos, eliminating the
need to navigate
through cumbersome menus and screens.
Compatibility and connectivity issues are also a thing of the
Create. The camera is equipped with built-in memory and has a
plug for convenient transfer or viewing of photos and videos on laptops,
desktop computers and televisions with USB ports. The camera’s built-in
charges easily via a USB plug or the optional wall adapter that is
Create’s built-in software enables automatic backup and playback of
and video on PC’s. Create is also compatible with iPhoto for Mac users.
“Our in-depth research told us that consumers ultimately want
simplicity when buying a digital point-and-shoot camera,” said Paul
General Imaging’s vice president of Marketing and Product Planning.
to take great photos when they are out with their friends and family
the frustration of worrying about camera settings being right or risk
out on capturing their precious memories. Jason brought a sense of
these cameras and gave them aesthetic appeal, which in conjunction with
technical expertise for ease-of-use makes this collection a major
from anything else in the market.”
Jason Wu is
27-year-old designer who gained international recognition for dressing
Lady Michelle Obama and his countless loyal clients and celebrities
Diane Kruger, Natalie Portman, and Drew Barrymore, among others. Create by
Jason Wu includes
distinctive accessories that echo Wu’s signature style and love of
details. Accessories include a designer leather camera case; soft,
camera pouch that doubles as a lens cleaning cloth; and elegant wrist
straps for the camera.
Pricing and Availability
Create by Jason Wu comes standard with 4GB of built-in internal
12 Megapixels of resolution, 3X Zoom and 2.7” LCD at an SRP of $179.99.
model is available at a suggested retail price (SRP) of $229.99. Both
include the collection accessories as a bundle. Create metal colors are
available in white, black, gold, red, yellow, blue and green. Create
leather colors are available in
white, black and gray. For retailers and online sales visit www.ge.com/digitalcameras
About General Imaging
Based in Gardena, Calif., General Imaging is the worldwide exclusive
licensee for GE branded cameras. Unveiling its first cameras in March
General Imaging has set a new precedent for high-quality, feature-rich
that offer excellent value.
For more information about the entire line of GE brand digital
or to browse the online store, please visit www.ge.com/digitalcameras.