General Imaging

GE Adds Four Low-Priced Cameras

Date: 2010-01-08

By Kyle Schurman

About.com Digital Cameras 

Compared to most digital camera manufacturers, General Imaging is a newcomer to the market. However, it hasn't taken General Imaging long to carve out a niche as a manufacturer of very nice low-priced cameras.

General Imaging, the digital camera branch of GE, appears to have bolstered its niche with its announcement of four digital cameras at CES.

A1255. The GE A1255 ($89.99 MSRP) includes a 5X optical zoom lens and 12 megapixels of resolution.

A1455. Few cameras will be able to match the GE A1455's combination of price ($99.99 MSRP) and resolution (14 megapixels).

E1480W. GE's E1480W ($149.99 MSRP) can shoot HD video, offers 14 megapixels of resolution, and features an 8X optical zoom lens.

E1486TW. The GE E1486TW ($179.99 MSRP) carries the same features as the E1480W, along with a touch screen LCD.

The GE A1250 was one of the best low-priced cameras I had a chance to review in 2009. It appears GE may be on track to continue succeeding in the low-priced camera market in 2010. Look for these new GE models to be available this spring.